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CIBC.com
CIBC Private Wealth
CIBC Websites
Client Login
Friedman Investment Group
Value Beyond Returns
Home
Our blog
Principles
Our principles
Our philosophy
How Alan invests his money
Our pledge to clients
Testimonials
Range of services
Our services
Research
Alternate Viewpoints
Calculators
Meet the team
Books and videos
Contact us
Key Investment Principles
Key Investment Principles
Back
Understand markets
1. Let markets work for you
2. Take risks worth taking
3. Invest, don't speculate
Harness their power
4. Hold multiple asset classes
5. Practice smart diversification
6. Keep costs low
Know yourself
7. Don't confuse entertainment with advice
8. Manage your emotions and biases
Work your plan
9. Avoid common investment mistakes
10. Plan for the long term—and stay the course!